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You’ve started your online business and all of a sudden found yourself stuck working 12 hours a day to keep it operating, let alone growing your return on investment.

If you try to be a jack of all trades, you’ll inevitably become master of none. That’s why you should focus your efforts on the tasks that have a high impact on scaling your business while delegating all or most of the other operating tasks to a specialized Virtual Assistant.

Among a wide range of tasks, here’s some advertising work you should outsource to a reliable Virtual Assistant.

Learn how to become a successful Virtual Assistant. Get your free cheat sheet.

1. Designing and Posting Ads

Designing visuals and writing copy for your business ads, as well as scheduling and posting them online is just one of many time-consuming duties an expert Virtual Assistant can do for you while you’re maximizing your time spent on more important work.

Just address your audience’s problems and direct them towards your business for solutions in your ads. Show them how you’re perfectly suited to help them in brief, visually appealing ads.

2. Running a Google Adwords Campaign

Solid knowledge and some time are required to achieve good results with Google Adwords. First, you need to do research and know who your audience is so that you can create and run a successful advertising campaign using this tool.

You should also keep an eye on the costs because they might mask how much they really charge you.

Isn’t it wise then to outsource all this to a seasoned expert and worry no more about every single detail of your advertising and other business campaigns?

3. Facebook Advertising Tasks

Facebook ads are much more affordable than Google Adwords but they still require decent knowledge and research so that your hard advertising work ends up where it’s supposed to appear – in front of your target audience and not any random Facebook user.

A Virtual Assistant who knows all the ropes of advertising work can research your niche, define your target audience, create Facebook ads and get them before the right people so that they have the desired effect.

Some other Facebook ads management tasks they can do involve:

  • researching your target audience and optimizing ads according to the demographics,
  • analyzing your competitors’ fans and followers and cloning their successful work,
  • tracking the actions people take on your ads,
  • figuring out the cost per action or cost per lead,
  • determining the ROI of your Facebook campaigns, and much more.

4. Twitter Advertising Tasks

This task has basically the same requirements as the previous two. So, why wouldn’t you let a trustworthy skilled Virtual Assistant take care of your Twitter advertising campaigns, as well?

It involves doing research, targeting your audience, following particular accounts, creating ads and placing them in the faces of the selected groups of people or individuals.

5. Printing Flyers

Designing flyers for your business, creating content for them, printing and distributing them in strategic places such as your industry communities and events, meetups, exhibitions and to other similar target audiences is another task your Virtual Assistant can take over while you’re dealing with more important duties.

6. Leaving Pro Tips on Your Industry Forums

When people have problems, they usually seek answers on relevant forums and hope an expert will help them find a solution. Be that expert who’s fixing your target audience’s problems and you’re bound to get noticed.

Virtual Assistant Checklist
Click image to download the Cheat Sheet.

Don’t have enough time for visiting all your industry forums, reading through the pages and providing solutions?

No worries! There are Virtual Assistants who can do that on your behalf (as your ghost writers). You just need to hire one.

People will check you out and try to connect with you when they perceive you as an expert in your field especially if you’re sharing your precious knowledge pro bono.

Don’t be restricted on forums only, but leave comments and provide your expert advice on relevant industry-specific blog posts with lots of visitors.

7. Running Print Ads in Your Local Publications

Besides running your online advertising campaigns, you can hire a Virtual Assistant to create and run print adverts in your local business publications or directories.

That’s how prospective customers from your area will find out you exist, buy your goods or services and refer you to other potential clients.

woman working her laptop with coffee mug
Photo by: Burst from Matthew Henry

8. Creating Video Ads

Creating and editing short enticing video ads for your business is so popular nowadays that you must engage in it. That’s how you’ll introduce yourself to new customers, show your prospects how unique your business is and why they should trust you and not your competitors.

Still, you need plenty of time and knowledge to make those videos stand out. That’s why it’s a fantastic idea to hire a creative Virtual Assistant who can do that for you.

9. Recording Voice Over for Your Video Ads

If you haven’t got the necessary skills to make your video ads sound highly professional while speaking to your audience, don’t hesitate to hire a Virtual Assistant who’s specialized in recording audio voices for business purposes and provide instructions on what you want to be done.

10. Public Relations Tasks

A seasoned Virtual Assistant will know how to professionally build and retain your company’s good reputation in the media. If you’re not an expert in the field of Public Relations, it’s highly recommendable to hire one to ensure enough coverage in digital and print media for your business and land new PR opportunities so that your business or products get featured in your target communities, podcasts, articles, webinars and other online and traditional publications.

checklist
Photo by: flickr from Douglass Tenney

11. Managing PPC Campaigns on eBay and Amazon

A Virtual Assistant with a relevant skill set and experience can also scale your advertising by running pay-per-click campaigns on eBay, Amazon or any other similar platform if you’re running an eCommerce business.

Imagine how many sales you could get from those ads and how much more money you could earn putting in less time than at present.

So, isn’t a Virtual Assistant a huge help in advertising tasks?

When you hire a Virtual Assistant and let them take at least these advertising tasks off your plate, you’ll open up more time to focus on boosting your revenue and other core business activities. What’s more, you’ll finally have enough free time to spend relaxing with your family and friends.

And this is just the tip of an iceberg! There’s much more a VA can do for you.

So, what are you waiting for? Hire a vetted Virtual Assistant and get an invaluable asset for your company.

Click here to download your free Cheat Sheet on how to become a successful Freelance Virtual Assistant.

Photo courtesy of Shopify Partners from Burst

Katrina
Author

I'm Katrina McKinnon, creator of eCommerce University, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.

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