You’ve probably seen such a page online, but let’s just briefly explain what it is (in case you forgot or don’t know).
This is important so that people can understand your intentions as well as promote transparency and mutual awareness. This prevents possible abuses as well. So, it should also include penalties in case a visitor breaks the agreement.
Now that you’ve realized what this is all about, let’s learn how to create such a page, shall we?
Although these tools are available, make sure that you personalize them and that they are tailored specifically for a particular store.
- It should include fair content that clearly states which activities are acceptable or not, as well as the information that explicitly says which are illegal or offensive.
- It does NOT only protect your store but also gives informative ideas to customers about their rights and responsibilities while they use the services in your store.
- Site Content – contains the information they can get on the store website, what they do, what services they offer.
- Use of Content – sets the rules of what they allow and do not allow on their site, rules on downloading, sharing and commenting on forums.
- Conditions of Sale – inform the readers about the methods of payment and the mediums used for sales and how these are processed.
- Governing Law – provides information that both store owners and their customers must abide by Federal or State laws.
- Online Conduct Issues – discuss what store owners expect from their visitors and customers and what proper conduct they should observe while they are in the store.
- Purchase Errors – provide rules on typographical errors with purchases, whether its the product, prices, shipping address or quantity of purchase.
- Third Party Request For Information – provides details about what information is allowed and not allowed to be shared with the third party.
- Trademarks and Copyrights – provide information of the properties your employer owns in their online store may this be photos, articles, logos, taglines, etc. Also, include details of the rights of ownership as well as the use of these protected materials.
- Disclaimers/Limitation of Liabilities – give clauses of limitations to set visitors’/customers’ expectations on what your employer’s business can and cannot do for them regarding damages, risks, lost, etc.
- Management of Accounts – provides the information about how visitors/customers can manage their accounts, as well as the options on how they can end them if they no longer need your service.
- Cancellation or Termination – you may include clauses to inform visitors/customers that abuses and misconduct may cause cancellation or termination of accounts or transactions.
But why are Terms and Conditions agreements important?
As stated in the article Terms and Conditions for eCommerce Stores, these agreements may not seem important for an online store, as most regular (offline) stores don’t hand them out to customers as they walk through the door!
Nonetheless, having this agreement for an e-commerce store is crucial for a number of reasons:
- They protect you from liability and clarify the purchasing process
- They can be used to cancel accounts that do not comply with your terms
- They protect your store’s intellectual property and set out rules as to how it can be used
- They set out the way in which any disputes will be handled
Got it? Of course!
Read the full article to learn where to display the Terms and Conditions on a store website.
After a detailed explanation of what exactly to include in this page and why it’s significant, you could further benefit from taking a closer look at several decent examples. So, don’t hesitate to explore them and learn from them.
It explicitly says what NOT to upload, distribute or publish. It also includes the rules on Reviews and Comments. If you have further questions or complaints they also included the contact information to where you can submit them.
The third example, Apple iTunes Store Terms and Conditions page, has an extensive explanation of terms and conditions, which covers terms of sale and conditions for iTunes store, MAC App Store, iBooks.
Though it may look lengthy, it includes specific links to certain sections visitors may wish to read. This makes the page more organized and readable.
DealsDirect Terms and Conditions page gives us another very good example.
But we dare say the older version of the same page was much better organized, with an outline. It also even included shipping terms and tackled fraud cases like credit card fraud, fraud protection/prevention as well as delivery.
All these example pages are well worth of your attention because you can learn a lot by examining them. Don’t you agree?
Checked everything? Great!
Let’s dig a bit deeper…
How to use the tool?
The TermsFeed creates a generic Terms and Conditions so you can customize it according to your preference.
- Simply click on the Start the Terms and Conditions Generator button
- Enter your details like website address and name as well as the company name This is only optional if the store is operated by a registered business, e.g. LLC, Inc. etc. Click on Next Step
- Enter the country and state. Click on Next Step
- Enter the email address and click on Next Step
- Then review the generated Terms and Conditions before downloading
- Click on Generate My Terms and Conditions Agreement
Here’s your generic Terms and Conditions from TermsFeed, it already has HTML tags so you can just copy all and NO need for coding.
In case you’re a bit confused, here’s a video showing how this friendly and fast tool works (and more):
Seems like a piece of cake now, right? No doubt you can do it with the help of these great tools!
Shopify provides a generic Terms of Service that you can customize and perfect for a specific business.
Here’s another helpful tool.
Ben Nadel is a chief technical officer at InVision App, who created a generic Terms of Service that anybody can download for free.
All you need to do is enter the company name and the state of residence. Then click on the Generate Terms of Service Agreement button.
When using any of these generators, make sure to:
- Read everything carefully and thoroughly and check it’s NOT outdated,
- Evaluate that it does not give too much favor on the store owner or the visitor (it should be fair),
- Personalize the generic documents you get depending on the nature of the store,
- And have them reviewed by the company’s lawyer.
Other Learning Resources
For those who would like to learn more or don’t feel confident enough, here are a few more helpful resources to check.
- Why you need Terms and Conditions on your website
- How to Write Terms and Conditions for Your Website
- English Terms and Conditions templates
- How to Generate an eCommerce Terms and Conditions Policy
- Free sample terms and conditions for your e-commerce website (UK specific) – but can be customized and used
- Volusion Terms & Conditions Policy Generator – free tool/generator
- Legal: ‘Terms and Conditions’ Protect Your Online Business
- Website terms and conditions – free templates by SEQ Legal
- SeoToaster CMS – E-Commerce Privacy, Terms & Conditions Policy Generator
- Terms and Conditions Sample Generator
- WooCommerce. How To Add “Terms And Conditions” Checkbox To The Checkout Page (video)
- How to Write Terms and Conditions + samples
- How do I write Terms and Conditions for an online store?
Nice work! Let’s just briefly summarize our learnings and check what you’ve remembered.
They allow the store to use payment gateways with major credit cards and are an invaluable tool for removing infringing customer accounts.
For maximum legal protection, always display the Terms and Conditions prominently and clearly, and ensure that they are drafted fairly and are NOT vague in any way.
Terms and Conditions agreements could legally protect an online store, set out the rules that the store and its customers will follow when a purchase is made, limit the store (owner’s) liability in the event that a product fails, and cover what to do if any conflict arises.
That’s why it’s important that every online store has a well-drafted set of Terms and Conditions agreement linked throughout its website.
But, before that, answer a couple of quiz questions and show us that you understand how to do it.
Frequently Asked Questions
a. instill trust among customers
b. prevent possible abuses
c. promote transparency and mutual awareness
d. inform the customers about their rights and responsibilities while they use the services in a particular online store
e. All of the above
a. Site content
b. Use of Content
c. Conditions of Sale
d. Purchase Errors
e. Limitation of Liabilities
f. Trademarks and Copyrights
g. All of the above and perhaps even more, depending on the nature of the online store.