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Privacy Policy

Date of Last Update: May 25, 2019

Small Revolution Privacy Policy

The McKinnon Group Pty Ltd team (“us”, “we”, or “our”) operates the website (the “Site”).

Small Revolution respects each individual’s right to personal privacy. This website privacy notice explains our policy for dealing with personal information that we collect through this website.

By accessing or using this website you acknowledge and agree to be bound by this privacy notice.

In addition to the provisions of this website privacy notice, there may also be specific and additional privacy provisions that apply to certain sections of the website. Because those specific and additional provisions also relate to your privacy protection, we recommend that you review them wherever they appear.

In the event of any inconsistency between the provisions of this website privacy notice and those other specific and additional provisions, the specific and additional provisions will prevail.


Personal Information – Throughout this notice, we refer to your “personal information” which means information which identifies you as an individual or from which your identity can be reasonably ascertained. Your home address and home telephone number are examples of personal information.

Cookies  Cookies are small pieces of data stored on a User’s device.

Usage Data – Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Data Subject – Data Subject is any living individual who is the subject of Personal Information. It can be any individual person who can be identified, directly or indirectly, via an identifier.

User – The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Information.

Principles for Processing Personal Information

Your privacy and security are very important to us. We will follow these guiding principles:

  • Lawfulness, Transparency and Fairness
  • Purpose Limitation
  • Data Minimisation
  • Accuracy
  • Storage Limitation
  • Confidentiality and Integrity

Information Collected

The information about you which we may collect through the website includes the following:

  • information collected when you register or update an online profile, which may include personal information such as your name and contact details;
  • the content of electronic forms you submit via the website or requesting us to provide services or information, or take action;
  • any messages or comments you submit to us via the website – for instance via an email;
  • information collected when you participate in any online survey appearing on this website from time to time; and
  • information you provide via email by way of application for an employment position with the firm.

Feel free to browse some information-only areas of the website without providing any personal information, but you should note that the information set out in the web site is general in nature and we may not be able to provide the full range of services through the website if we are not provided with the information outlined above.

We collect your IP address that could be used to help diagnose problems with our server. Your IP address could also be used to gather broad demographic information.

We use cookies on certain pages of our site. Cookies are stored on your hard drive, not on our site. Most cookies are “session cookies” which means that they are automatically deleted at the end of each session.

A cookie itself does not have the ability to automatically collect personal information about you. A cookie can store certain information that identifies your computer to us so that you don’t have to re-enter information as frequently when you use our site.

Our site’s optional “Contact Us” page asks users to give us contact information including your name, email address and phone number.

Contact information is used to contact you to provide more information about Small Revolution and its services by means of our periodic newsletter. Such email messages will provide you with an “unsubscribe” option, which you can use to request not to receive further emails.

In common with many commercial websites, we may also collect aggregated information which tells us about visitors to the website but not the identity of those visitors.

For example, we may collect information about the date, time and duration of visits and which pages of the website are most commonly accessed.

This information is used by us to help to administer and improve the website.

Third Party Tracking Tools

We also use third party tracking tools to improve the performance and features of our website. These third-party tracking tools are designed to collect only Non-Personal Information about your use of our website.

However, you understand that such tools are created and managed by parties outside our control.

As such, we are not responsible for what information is actually captured by such third parties or how such third parties use and protect that information.

The Use of the Collected Data

The data is collected to allow us to provide our services, as well as for the following purposes: Remarketing and Behavioral Targeting, Advertising, Analytics, Interaction with external social networks and platforms.

Detailed Information on the Processing of Collected data

Personal data is collected for the following purposes and using the following services:

  • Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behaviour.

  • Facebook Ads conversion tracking (Facebook)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on our website. Data collected: Cookie and Usage Data.

Facebook’s Privacy Policy

  • Google AdWords conversion tracking (Google)

Google AdWords conversion tracking is an analytics service provided by Google, Inc. that connects data from the Google AdWords advertising network with actions performed on our website. Data collected: Cookie and Usage Data.

Google’s Privacy Policy

  • Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of our website, to prepare reports on its activities and share them with other Google services.

Google may use the collected data to contextualize and personalize the ads of its own advertising network. Data collected: Cookie and Usage Data.

Google’s Privacy PolicyOpt Out

  • Remarketing and Behavioral Targeting

These services allow us and our partners to inform, optimize and serve advertising based on past use of our website by the user.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioural targeting activity.

  •  AdRoll (Semantic Sugar, Inc.)

AdRoll is an advertising service provided by Semantic Sugar, Inc.Data collected: Cookie and Usage Data.

AdRoll’s Privacy Policy

  • AdWords Remarketing (Google)

AdWords Remarketing is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the activity of our website with the Adwords advertising network.Data collected: Cookie and Usage Data.

Google’s Privacy PolicyOpt Out

  • Remarketing through Google Analytics for Display Advertising (Google)

Google Analytics for Display Advertising is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network. Data collected: Cookie and Usage Data.

Google’s Privacy PolicyOpt Out

Use and Disclosure of Information

We may share personal information with third parties including our associated offices, your professional advisers and organisations with whom we have co-promotional arrangements (and any third parties used in administering those arrangements).

We may also share personal information with other service providers including organisations that assist us by providing archival, auditing, consulting, mailhouse, delivery, technology and security services.

In addition to providing our services to you, we may use or disclose personal information that we collect about you:

  • for the purposes for which it was collected;
  • where you have consented to the use or disclosure;
  • to maintain our relationship with you;
  • for purposes related to Small Revolution research, planning, service development, security and risk management;
  • where a third party acquires or wishes to acquire, or makes inquiries in relation to acquiring, an interest in Small Revolution; or
  • to the extent that we are required or authorised by law to do so.

We may also use your personal information to keep you informed of our services, events, developments in the law and other matters. If you do not wish to be contacted for those purposes, please contact us by email to

We aim to provide you with information and invitations that we consider may be of interest or relevance to your business.

From time to time our website may offer chats, forums or message boards. The information posted in these venues becomes public knowledge.

As you browse, advertising cookies will be placed on your computer so that we can understand what you are interested in.

Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with

The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.

You can visit this page ( to opt out of AdRoll and their partners’ targeted advertising.

Legal Basis for Collecting and Transfer of Personal Information

Your consent to this Privacy Policy followed by your submission of information represents your agreement to our use and disclosure of your personal information. You may withdraw your consent at any time.

You will not suffer any detriment for withdrawing your consent. If you withdraw your consent, this will not make processing which we undertook before you withdrew your consent unlawful.

You can withdraw your consent by contacting us via email

International Transfer of Personal Information

We may transfer to, and store information we collect about you in, countries other than the country in which the data was originally collected. Those countries may not have the same data protection laws as the country in which you provided the information.

When we transfer your information to other countries, we will protect it as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of data.


This website may, from time to time, contain links to the websites of other organisations which may be of interest to you. Linked websites are responsible for their own privacy practices and you should check those websites for their respective privacy statements and terms of use.

We also make no representation as to the accuracy or completeness of the information contained in such third party websites.

Affiliate Disclosure

Posts in SmallRevolution may contain affiliate links. If you buy something through one of those links, we’ll get a small commission, without any extra cost to you. This keeps our website going and growing.


We use a number of mechanisms to protect the security and integrity of your personal information.

Unfortunately, no data transmission over the internet can be guaranteed as completely secure. So while we strive to protect such information, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Once any personal information comes into our possession, we will take reasonable steps to protect that information from misuse and loss and from unauthorised access, modification or disclosure.

Some sections of the website may protect your personal information by requiring you to use a password. For your own protection, we require you to keep this confidential and to change your password regularly.

Access to Information

If you wish to request access to any other personal information which we hold about you as a result of our information collection practices outlined in this website privacy notice, please contact us by email to and provide as much detail as you can about the particular information you seek in order to help us retrieve it.

An access fee may be charged to cover our costs of providing the information to you.

Retention of Data

Your Personal Information will not be kept for longer than necessary for the purposes set out in this Privacy Policy.

We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

You are entitled to have access to any personal information relating to you which you have previously supplied to us over this website. You are entitled to edit or delete such information unless we are required by law to retain it.

This site gives user the option to unsubscribe and/or removing their information from our database to not receive future communications or to no longer receive our service. Please send email to to modify or delete personal information or to opt out of future communications.

Your Rights

Small Revolution aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information.

Whenever made possible, you can update your Personal Information directly within your account settings section. If you are unable to change your Personal Information, please contact us to make the required changes.

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Information we hold about you
  • To rectify any Personal Information held about you that is inaccurate
  • To request the deletion of Personal Information held about you

Changes to This Privacy Policy

We will update this privacy policy when necessary to reflect customer feedback, changes in our projects, programs, services or legal terms. The date of last update will be added at the top of the policy information.

We will let you know via email and/or a prominent notice on our website. Changes to this Privacy Policy are effective when they are posted on this page.

From time to time we will post any changes to this website privacy notice on this website. We, therefore, encourage you to check this page from time to time.

Contact Details

If you have any questions or feedback about this privacy policy, or wish to make a complaint about the way in which we have handled your personal information, please contact the Small Revolution Privacy Officer by email to