This is important so that people will be able to understand your intentions as well as promote transparency and mutual awareness.
Although these tools are available, make sure that you personalize them and that they are tailored specifically for your store.
- It should include a fair content that clearly states which activities are acceptable or not, information that explicitly say which are illegal or offensive.
- It does not only protect your store but also to give informative ideas to customers about their rights and responsibilities while they use the services in your store.
- Site Content - contains the information they can get on your site, what you do, what service you offer.
- Use of Content - you can set the rules of what you allow and not allow on your site, rules on downloading, sharing and commenting on forums.
- Conditions of Sale - informs readers the methods of payment and the mediums used for sales and how these are processed.
- Governing Law - provide information that both store owners and its customers must abide to Federal or State laws.
- Online Conduct Issues - discuss what you expect from your visitors and customers and what proper conduct they should observe while they are on your store.
- Purchase Errors – provide rules on typographical errors with purchases, whether its the product, prices, shipping address or quantity of purchase.
- Third Party Request For Information - provide details of what information are allowed and not allowed to be shared to third party.
- Trademarks and Copyrights - provide information of the properties you own on your online store may this be photos, articles, logos, taglines, etc. Also include details of your rights of ownership as well as the use of these protected materials.
- Disclaimers/Limitation of Liabilities - give clauses of limitations to set visitors/customers expectation on what you can and cannot do for them regarding damages, risks, lost, etc.
- Management of Accounts - provide information of how visitors/customers can manage their accounts as well as options on how they can end it if they no longer need your service.
- Cancellation or Termination - you may include clauses to inform visitors/customers that abuses and misconduct may cause cancellation or termination of accounts or transactions.
Apple has an extensive Terms and Conditions, this already covers terms of sale and conditions for iTunes store, MAC App Store, iBooks. Though it may look lengthy, it includes specific links to which sections visitors may wish to read. This makes it more organized and readable.
DealsDirect gives us here a very good example of an organized Terms and Conditions with an outline of all sections. It even includes shipping terms, and tackles fraud cases like credit card fraud, fraud protection/prevention as well as delivery.
How to use: The TermsFeed creates a generic Terms and Conditions so you can customize it according to your preference.
- Simply click on the Generate a Terms and Conditions – Free button.
- Enter your details like website address and name as well as your company name. This is only optional if your store is operated by a registered business, e.g. LLC, Inc. etc. Click on Next Step.
- Enter your country and state. Click on Next Step
- Enter your email address and click on Next Step
- Then review the generated Terms and Conditions before downloading.
- Click on Generate My Terms and Conditions Agreement.
Here’s your generic Terms and Conditions from TermsFeed, it already has HTML tags so you can simply copy all and no need for coding. 2. Shopify eCommerce University
- read it and check if it’s not outdated
- evaluate that it does not give too much favor on the store owner or the visitor, it should be fair
- personalize them depending on the nature of the store
- and have them reviewed by your lawyer