In this podcast episode, Katrina talks to Trevor of Vendlab about the role that quality content plays in generating organic search traffic.
Katrina also shares some insights on Google’s content preferences and how eCommerce businesses can successfully adopt and implement them on their blogs.
How to Create Great Content?
Copywriters research keywords using tools like Ahrefs. They use the keywords and include them into the content.
Effective blog posts length must be around 1400 words. The blog must include other types of content like adding images, quotes, tables etc. Breaking up slabs of text increases dwell rate and lowers bounce rate.
Great content should focused on the readers and not the search engines. Google tracks posts that are getting read and give these higher search ranks.
What Are the Best Kinds of Content to Publish?
Successful types of content include:
- Listicles. i.e, Top 10 lists
- 101 ways to XYZ (Great for inspiring customers)
- Articles that answer to questions
How to Get Content Read? What Are the Best Places to Post Content?
Organic social does not generate much traffic anymore. Some companies will have separate organic and paid social accounts as organic traffic may be reduced if paid social is also used on the account.
