According to research conducted by Orbit Media, 80% of bloggers consider blog content production an effective marketing strategy that delivers favorable results.
As the owner of a new eCommerce store, you’re probably asking yourself; what do I stand to gain from starting a blog for my business?
The short answer is everything.
Blogging is a vital component of a marketing strategy, when executed correctly, because of the selection of benefits it offers your business, including:
- By implementing SEO best practices and maintaining a consistent stream of high-quality blog content, your business will rank higher in SERPs, allowing both old and new customers to find your business more quickly.
- This increased visibility stemming from providing relevant high-quality blogs will establish your brand as a reputable industry expert, causing customers to trust you, which may ultimately lead to more purchases of your products and services.
- Furthermore, blogs can be used as a platform to convert potential customers who are hesitant about doing business with you, into loyal patrons who actively engage with your brand and sing your praise to their friends and family.
Another study conducted by Ahrefs indicates that bloggers who publish 2 to 6 relevant and high-quality blog posts a week are 50% more likely to achieve better results.
However, we acknowledge that it can be challenging for an eCommerce store owner to balance multiple responsibilities.
To overcome this issue, one solution is to consider hiring a dependable blog writing service that can consistently deliver exceptional blog content relevant to your target audience and execute a comprehensive content strategy to maximize results.
Without further ado, let’s take a look at some of the benefits your business can reap by integrating blogging into your marketing strategy.
1: Secure Customer Loyalty and Engagement
One of the reasons why a blog is a powerful tool when it comes to fostering customer relationships is because it targets both your new and old customers.
Be that as it may, some eCommerce businesses make a big mistake by pushing their products and services so hard on their blogs, that they ultimately lose the respect of their customers.
Consequently, they forfeit precious customers who are worth ten times the sale they are trying to make.
To avoid this, eCommerce business owners can use alternative forms of blog content to create enduring relationships with their customers.
- Create tutorials that explain the best ways to use your product and services. This solidifies the customer’s viewpoint of your brand as an industry expert.
Blogs offer an opportunity to make unique in-depth suggestions on how customers can get the most out of your products. For example, ECHOtape wrote a blog post that highlights the 7 types of duct tape and how you can use them right.
- Customer testimonials are another effective strategy. Identify customers within your target audience who have experienced significant benefits from using your products, and write a blog post detailing their experience.
When a potential customer reads an article about someone similar to them who used your product to solve their problem, they are more likely to trust your brand and become a loyal customer.
- Share company updates and news. For instance, when launching a groundbreaking product, instead of announcing it on Twitter, which has a limited character count, consider writing an in-depth blog piece that explains how the product was developed, acknowledges those who made the launch possible, and delves into how the product can enhance a customer’s life.
As a result, your readers will appreciate the effort that went into delivering a top-tier product and may even comment on or share your article.
The benefits of using blogging and social media as forms of digital marketing are compared in the presented table.
|Length of content||Typically longer, with articles ranging from 500 to 2000+ words||Typically shorter, with updates ranging from a few words to a few sentences|
|Content type||Often more in-depth and informative with topics ranging from personal experiences to professional advice||Often more casual and social, with content focusing on personal updates, news, and trends|
|Engagement||Usually focused on building a community and fostering discussion through comments and feedback||Mostly focused on vanity metrics such as likes, shares, and other metrics for popularity|
2: Establish Your Business as an Industry Expert
Fact: Google handles 99,000 user queries per second, resulting in 8.5 billion searches per day.
The majority of these searches are generated when users encounter a problem or have a question that requires an answer. What if you were always there to answer the questions that plague your target audience?
By creating blog content that is search engine optimized and directly addresses the user’s search intent, you can position yourself as the go-to source for solutions to your target audience’s problems.
To achieve this, without breaking a sweat, you can outsource the task of producing high-quality, well-researched, and search engine optimized blog articles to competent expert content strategists.
Once your customers identify you as an industry expert they can trust with their problems and general curiosities, they will frequent your blog regularly and even share your content on social media with their friends and family.
Subsequently gifting your brand with free and earned media.
Take Neil Patel’s blog: Helping You Succeed Through Online Marketing, for example.
He provides marketers and eCommerce business owners with various marketing strategies, including how to brainstorm content ideas, performance marketing principles, and earning money using paid advertising, through his vivid and informative blog articles and other online marketing services.
Through blogging efforts, he established himself as a “marketing guru” in the digital marketing industry. As a result, his articles are more likely to be chosen by his target audience from SERPs when they look up a query on search engines.
Expert Tip: To ensure you reap maximum benefits from your blogs, make sure to update your previous best-performing blogs with new, relevant information to generate fresh traffic and leads.
3: Convert Readers Into Paying Customers
The website traffic generated from your well-written, value-packed articles presents an excellent chance to bring your satisfied readers deeper into your sales funnel.
However, the question remains; how do you turn them into paying customers?
Well, you simply include a prominent call-to-action (CTA) in every blog post you publish.
Typically, CTAs ask for the customer’s contact information in exchange for valuable, enticing deliverables in the form of offers. Some of these offers include:
- Webinars involve a one-on-one interaction with your customers, where they can ask you questions, gain further insight into your product, or receive an exclusive discount at the end of the webinar.
You can prompt your readers to join your webinar at the beginning, middle, and end of your blog post or use a pop-up to request the customer’s participation.
- Lead magnets are usually valuable resources, typically offered at no additional cost, that you offer to customers in exchange for their contact information. Examples of lead magnets include eBooks, cheat sheets, videos, research reports, and mini-courses.
For example, Shopify offers eCommerce business owners who want to learn design and development skills, a free eBook to help them get started.
- Newsletters. One of the simplest ways to generate leads is to ask your website visitors to sign up for your email list.
If your blog always delivers top-notch, engaging content, then it will be a no-brainer for your customers to subscribe to your list for instant access to more content you produce.
Ask your readers to join your list through a pop-up window that appears after they scroll through your blog for 2 to 3 minutes or when they are about to exit your blog.
Imagine this scenario; a frustrated reader comes to your blog seeking immediate solutions to their problem. As the hero, you swoop in and offer actionable advice that helps them conquer their issue in a 15-minute read.
Naturally, this leaves the reader feeling grateful and more likely to return the favor, if it’s within reason.
When they encounter your call-to-action, which offers a valuable resource in exchange for their contact information, they are more inclined to take action.
For example, 99.9% of Hubspot’s blog articles are peppered with at least 3 call-to-action buttons. Let’s say a customer visits their site seeking guidance on creating a marketing plan.
Hubspot provides thoroughly researched and actionable insights on the steps required to develop a customized marketing plan for their business.
They go one step further by offering a marketing plan template through a clickable CTA that leads the reader to a form they need to fill out to access the template.
The form asks for the customer’s contact information, including their email, website domain name, and the number of employees they have. This information enables Hubspot to market targeted products via email to the customer.
Are You Ready to Launch Your Successful eCommerce Blog Today?
It really is that simple to start a blog and start profiting from your efforts. As we have established, with an eCommerce blog, you can enjoy benefits such as increased customer loyalty and engagement, standing tall as an industry leader, and generating leads.
If you’re eager to get started, CopySmiths is here to help you make the process as seamless as possible. As a team, we’ve helped numerous eCommerce stores build their dream blogs and become the go-to authority in their niche.
Check out some examples of our previous exemplary work for clients like you. Don’t hesitate to contact us today to kickstart your successful eCommerce blog today and start reaping the benefits of having a strong online presence.
It has been a pleasure working with the CopySmiths team – they are reliable, efficient, and great at curating high-quality content on complex subjects. They always provide regular updates on all article orders and deliver on their promises. – Sander Tamm, e-student.org
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