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Most eCommerce store owners make use of Google Adwords which has far become a great tool for advertising and promoting online. We use this to advertise and attract people to click and visit our stores.

But are you using your Adwords account effectively? Are you not wasting money on clicks that are NEVER going to convert to sales?

Though you might have a goal to get a lot of potential customers to visit your store, if you’re NOT doing it right, it would still be ineffective and will waste your money.

How To Use Keywords Effectively

Step 1: Avoid Using Broad Match Keywords

If you just type a keyword into Adwords it will show all broad matches for this keyword, relevant or not. It will include phrases containing your keywords, including misspelled words, synonyms and whether it’s in singular or plural forms. This helps you spend less time on building keyword lists. However, this gets your ads shown on search results that may be irrelevant to you. This doesn’t give you any good.

Let’s say you set a broad match keyword for “purple flowers in Australia“. Your ads will definitely show for all of these searches:

  • purple flowers found in Australia
  • purple background
  • purple flower names
  • flowers wallpaper
  • markets in Australia

And you will NOT gain anything from all of these searches. It’s like you’re throwing your money away with these irrelevant traffic.

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Step 2: Use Exact Match Or Phrase Match Keywords

Phrase match shows your ad for searches that has your exact keyword even with words before or after it. This makes you available to more potential customers than random online surfers only.

To use phrase match, you’ll simply need to enclose your keyword/phrase in quotation marks like “purple flowers“.

purple flowers” will display ads like the following:

  • purple flowers in Australia – MATCH
  • purple flowers – MATCH
  • red flowers – NO MATCH
  • purple flowers for sale – MATCH
  • fresh purple flowers – MATCH
  • purple background – NO MATCH
  • flower wallpaper – NO MATCH

Exact Match will only show your ads when there’s a search query for that exact keyword. It will not display your ads if someone search query has additional words before or after it. This is used when you target specific search queries than broad match or phrase match.

To use an exact match keyword, enclose your keyword/phrase in brackets like [purple flowers].

[purple flowers] will display ads like the following:

  • purple flowers in Australia – NO MATCH
  • purple flowers – MATCH
  • red flowers – NO MATCH
  • purple flowers for sale – NO MATCH
  • fresh purple flowers – NO MATCH
  • purple rose flowers – NO MATCH
  • flowers in purple – NO MATCH

Is there anything you can gain when you spend a lot on irrelevant broad match searches?

I don’t think so.

It would be best to start your Adwords campaigns with exact or phrase match keywords first as these display on highly relevant searches and can reach more potential customers than random clickers.

Step 3. Use Negative Keywords To Improve Search Targeting

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Just as important as the keywords you want to be found for are the keywords you DON’T want to be found for.

Negative keywords are used to prevent your ads from showing to search results that are irrelevant to your store. This will help you reach the most potential customers and increase your sales without spending too much on irrelevant clicks that will not  convert.

You can either use a Tool or copy our Master List to get a good list of Negative Keywords with less efforts.

Negative Keyword Tool

You can use a Negative Keyword Tool to generate the list of negative keyword list for you. You may use Word Stream  which offers a search tool where you can enter a relevant keyword and the tool will automatically display potential negative keywords for you. Since it displays random list of negative keywords, you need to go through each of the list and decide which one is relevant to your store and which are not.

Free Negative Keyword List

Negative Keyword Master List

You can also copy our Negative Keyword Master List for your convenience. For easier download, separate Text files of these Negative Keywords lists are available at the end of this article.

Most Common eCommerce Negative Keywords

Employment Negative Keywords

Avoiding Price Shoppers Negative Keywords

Reference Negative Keywords

No Bargains Negative Keywords

cheaphirepriceaboutbargain
nudehiringpricesdefinitioncheap
nakedemploymentpricingdiagramclearance
sexemployerquoteexampleclose out
pornemployersquotesexamplesclose outs
pornojobhistorycloseout
torrentjobsmapcloseouts
torrentsoccupationmapsdiscount
youtubeoccupationssamplediscounted
craigslistcareersamplesfree
ebaycareerswhat areinexpensive
kijijioccupationwhat isliquidation
downloadoccupationsodd lots
downloadsfull timeoverstock
dvdpart timeremainder
errorworkremainders
examplesresume
extremeresumes
freewaresalary
hacksalaries
hackspay
open sourceintern
ratingsrecruiter
sexyrecruiters
sharewarerecruitment
shortcutresume
softwareresumes
spywaredeveloper
windowsdevelopers
freediagram
disk
hiring
journal
journals
license
licensing
listing
listings
map
maps
minutes
position
positions
requirements
res
training
vacancies
vacancy

Retailers Negative Keywords

Education Negative Keywords

Research & Information Negative Keywords

Small Business Negative Keywords

Manufacturing Negative Keywords

renttrainingreviewaboutantique
rentallearnreviewsadvertisementconsumer
rentalsclassratingadvertisementsexport
usedclassesratingsalertsexporter
rentingschoolopinionapplicationexporters
refurbishedschoolsopinionsapplicationshobby
like newcollegearticleappsimport
thriftuniversityarticlesareasimporter
thriftytutorialinformationassociationimporters
second handtutorialsinfoassociationsmeasurement
vintagecoursepicscraftmodel
antiquecoursespicturecraftsmodels
charitytextbookpicturescreateregulations
non profittextbooksphotocreatingrent
consignmentbookphotoscreditrental
resalebookshow tocustomerrepair
clip artbecomehow do idiyrepairs
codecareerburnerdo it yourselfretail
collectiblecareersbusiness planebayretailer
collectiblescase studiescommunityequipmentretailers
antiquecase studycomparefacebookrules
antiquescdcomparisongnusafety
recallcodeconsumergraphicspecifications
recalledcollegesdefinitiongraphicsspecs
regulationsdegreefilehand madestandards
repairdegreesfileshandmadestore
repairsexamformhomemadetoy
photosexaminationformsimagestoys
photointernforumleadused
photographinternsgovernmentleadsvintage
photographsinternshipgpsloanbargain
pictureinternshipsguidelineslocatorbargains
pictureskitguidelinelook upblowout
hobbykitsguideslookupcheap
hobbieslibraryhistorylyricscheapest
ruleslibrariesideamachineclearance
safetymoviesideasmachinesclose out
advicemusicinstructionmagazineclose outs
agenciesmyspaceinstructionsmagazinescloseouts
agencypennewsmakecoupon
careerpencilnumbermakingcoupons
careerspencilsnumbersmarketingdeal
consultingpensprocedurematerialdeals
direct hirerecordproceduresmaterialsdiscount
direct placementrecordsprotocolmetricsdiscount code
employerringerspublic domainsmicrosoftdiscount codes
employersringsresearchpre paiddiscounted
employmentringtonesampleprepadediscounts
firmringtonessamplesrecipefree
firmssearchreversehalf off
freelancestandardsscreensaverhalf price
freelancerstatisticsscreensavershalf priced
freelancersstatstemplateinexpensive
freelancingstoriestemplatesinternet special
full-timestorythemesliquidation
head huntertechniquethemelow cost
hiringtipyourselflow price
independent contractorstipswhite paperlowest cost
interntracewhite paperslowest price
internstrackodd lots
internshiptrackeronline special
internshipstrackersoutlet
jobwhat areoutlets
jobswhat isoverstock
part-timewikipromo code
positionpromo codes
positionspromotional code
positionspromotional codes
recruiterrebate
recruitersrebates
recruitingremainder
resumeremainders
resumessale
salariessales
salarysurplus
staffingwarehouse
tempwarehouses
temporarywholesale
consultantswholesales
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
case studies
case study
data
define
definition
diagram
example
examples
FAQ
forum
forums
guide
guides
history
image
images
info
information
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
photo
photos
picture
pictures
report
reports
research
resource
resources
review
reviews
sample
samples
statistics
stats
success stories
success story
theories
theory
tutorial
tutorials
what are
class
classes
college
colleges
conference
conferences
course
courses
education
institute
institutes
program
programs
school
schools
seminar
seminars
training
universities
university
workshop
workshops
foundations

It also important that we add swear words to our Negative Keywords List. This is sometimes referred to as Banned List in some forums. You may go to  http://www.bannedwordlist.com/ to get a list of these.

Negative Keywords Lists For Download (In Text Format)

Most-Common-eCommerce-Negative-Words
Employment-Keywords
Avoiding-Price-Shoppers-Keywords
Reference-Keywords
No-Bargains-Keywords
Retailers-Keywords
Education-Keywords
Research-and-Information-Keywords
Small-Business-Keywords
Manufacturing-Keywords

Click here to download your free Cheat Sheet on how to become an effective and successful Freelance Virtual Assistant.

Photo courtesy of Freepik from javi_indy

Katrina
Author

I'm Katrina McKinnon, creator of eCommerce University, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.

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