You sell on emotion, but you justify a purchase with logic.” – Joseph Sugarman
Copywriters are creative souls who write compelling content for advertising, marketing, and descriptive texts. The copywriters written work is aimed at drawing readers in, conveying a given message, or entertaining the audience.
They use their wit, heart and humour to engage the masses in a captivating way and inspire action. And of course the power of words.
Copy, content, and concepts are three of their favorite things… along with alliteration! They translate a brand’s core identity in to the right call-to-action.
So, without further ado, here’s a list of all the copywriter tasks.
- Write white papers, an authoritative document that thoroughly informs the reader on a specific topic. Here’s a useful guide.
- Write video scripts. Also, watch this video for useful tips on how to write video scripts that won’t bore your audience so much that they click away!
- Write slogans. Catchy ones that are simple, short, and memorable. For example : Just do it! (Nike), I’m lovin’ it (McDonald’s), Have it your way (Burger King), Melts in your mouth, not in your hand (M&Ms). You get the drift, right?
- Write sales letters skillfully without hype and ‘salesy’ language. Copyblogger have an awesome guide nail it for the social media audience. Check it out.
- Write Press Releases chiefly to let the media and the public know your latest news.
- Write Newsletters that people actually want to read. Mostly sent via email.
- Write wildly successful guest posts that drive traffic to your website.
- Write ghost blogs where one person writes the blog post but another gets the credit.
- Research and write catchy headlines that will inspire readers to click to read or take action.
- Write emails to your email list. For example, the welcome email, the offer email, the survey email, the request email, the newsletter email, and the free gift email, among others.
- Write eBooks (electronic book) for various reasons that meet market intentions.
- Write essays. They are short nonfiction editorials, feature stories, critical studies, excerpts from a book, etc.
- Write Question and Answer articles. It’s basically a series of questions and answers used to communicate important information to readers.
- Write detailed and captivating Personality Profile articles that tell stories of colourful characters.
- Write and publish industry-related reviews which may include book reviews, movie reviews, restaurant reviews, among others.
- Write copy that’s clear, attractive, and in a distinct voice. It can be persuasive, descriptive, narrative, or expository copy.
- Write opinionated editorial pieces (op-ed) for newspapers and websites. Watch this video for some quick tips.
- Write high-engagement social media content that reflects brand’s voice. Ideal for Facebook, Twitter, Pinterest, and Google+ among other social platforms.
- Tailor the content and style for intended purpose – sell or inform the target audience.
- Study product, target audience, and competitor activities in the market.
- Source other digital content, such as images and video. Useful sources include Pixabay, Pexels, Unsplash, and Burst.
- Edit images to suitable specifications using photo editing software and then include them in the content.
- Review the impact of copy on the market and write in-depth reports.
- Respond to comments made on the business’s blog. And apply comment moderation.
- Publish extensive how-to guides.
- Research the client’s industry and its audience. And propose copy ideas and concepts along with their underlying strategic thinking.
- Proofread copy to fix spelling and grammar issues, syntax, and other errors for a clean copy.
- Produce infographics for easier data, information, or statistics visualization.
- Present initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
- Modifying copy to client’s satisfaction.
- Refresh old content for new success by examining the existing content and making improvements. Thus making the article more in-depth, shareable, and even improved conversion rates.
- Adapt points from creative briefs into persuasive copy concepts.
- Interpret copy-writing briefs to understand project’s core objectives and requirements.
- Input the written content on the content management software (CMS). An example is WordPress.
- Identify key messages and find ways to communicate them powerfully in the copy. For instance, find innovate, fresh, and interesting angles for the copy.
- Generate listicles (list articles) on industry-related matters.
- Ensure the visual elements of the web page complement the words.
- Discover to understand what interests the target audience.
- Directory submission, an off page SEO technique whereby you select the best directory to submit the website details such as name, link, and the website’s description.
- Design brochures along with its content.
- Conduct high-quality research and interviews.
- Compose case studies. Check out these case studies examples.
- Collaborate with team on marketing projects e.g. email campaigns and creating landing pages.
- Carry out project scoping and create a clear brief, in order to ensure you understand what the client wants.
- Brainstorm ideas and concepts with the creative team.
- Assist with business pitches to win new clients or projects.
- Apply SEO techniques to maximize copy’s reach.
- Adhere to company’s writing guidelines.
- Write FAQ (frequently asked questions) section of a website.
- Write an About Us page that creates a lasting impression for a website or online store.
- Write the Help Section page of a website to help out customers and boost the website in the search engines.
- Write News-jacking posts to boost customer engagement and sales.
- Write product descriptions that sell. They are the lifeblood of every online store.
Categories of Copywriters
Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe
Here’s a list of the copywriters categories. Check it out:
- Advertising Associate
- Advertising Copy Writer
- Advertising Writer
- Communications Specialist
- Copywriter (Copy Writer)
- Freelance Copywriter
- Creative Copywriter
- Digital Copywriter
- Production Director
- Web Content Writer
- Blog Writer
- Social Media Copywriter
- Technical Writer
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Good copy sells any day. And a copywriter will give you the conversion rates you need. Copywriters have horned their skills and are darn good with words.
Photo by nensuria / CC BY