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The drawback of buying from an online store is that potential buyers are not able to obtain the actual look and feel of the product, which is one reason why they don’t buy it. However, there is a way to solve this, and that is by offering alternative item views of your products. This feature is considered as one of the 10 Most Important Features of Ecommerce Product Pages.

When people buy from a physical store, they have this habit of inspecting the item from all sides. Alternate item views caters to the buyer’s need to see the product before making a purchase.

Alternate item views shouldn’t be restricted to the front, back and sides only. It should also provide a close look at the details of the product you are selling. In sum, you should display your product in all possible angles and details.

Aside from showing those, you should also consider putting images of the product in the context they are used. An online clothing and accessory store should present images of their products being used by models. This is way better than having them hanging in a hanger or flat on the table. It also helps the potential buyer to associate themselves wearing that shirt, jacket, or necklace. On the other hand, an online camping store can put images of their tents pitched in the campground, providing the potential buyer an aspirational viewpoint. When you do decide to do this, make sure that your product stands out from the background. This allows potential buyers see how the product is used in context without taking their focus away from the product itself.

Alternate item views can be placed vertically (beside the image) or horizontally (under or above the image). The question of where is the right place to put this feature is really a matter of choice, and what you think suits and complements the overall look of your website.

Alternative View
Alternate Item View Option in http://www.homedecorators.com/P/Faux-Fur_Throw/620/

Katrina
Author

I'm Katrina McKinnon, creator of eCommerce University, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.