Your product page is your single most important sales page. Make it sell!

Step 1: Search Amazon for your product or category. Eg: “kids bed linen”

Step 2: You’re now looking at the top-performing products.

Step 3: Read the product titles.

  • How many words in each title?
  • Do they start with brand names?
  • Do they include conjunctions such as “with”, “includes” etc? (e.g. tent *with* carry bag)

Step 4: Edit the product title of your best-selling product

  • Is the title too short? It needs to be more than two or three words.
  • Do you start with the brand name?
  • Do you include additional features and use ‘joining’ words?

Step 5: Join Small Revolution to learn how to write product titles like pro-Amazon sellers

Step 6: Rewrite your top-selling product titles and re-publish. Be careful not to change your URL.

Want to learn all the steps? Learn how to write product titles like pro-Amazon sellers


I'm Katrina McKinnon, creator of eCommerce University, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.

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