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Customer service is simply the service you provide to your prospects and customers across all stages of the customer life cycle.

It is the provision of service to customers before, during and after a purchase.

Great customer service can take an eCommerce company’s revenue and customer retention sky high simply by nurturing a customer’s experience before, during and after the purchase to ensure satisfaction.

Companies that foster a good working relationship with customers are also more likely to get recommended to others because customers – especially in the UK -are used to receiving mediocre service from online retailers.

Customer Service
A customer service form from the Southwest Airlines website – https://www.southwest.com/contact-us/contact-us.html

 

Photo courtesy of Freepik from nensuria

Katrina
Author

I'm Katrina McKinnon, creator of eCommerce University, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.

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