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eCommerce sites all have checkout pages that allow customers to fill in their personal details and credit card information in order to complete a purchase.

The checkout process is undoubtedly one of the most important aspects of a sale. The length and ease of the process, as well as how much information you provide during the different stages can have a big influence on whether a visitor will complete the process or abandon their cart.

A one page checkout is what you should be aiming for and always include a guest checkout option.

Checkout Page
Checkout page of eBay Australia

 

Photo courtesy of Freepik from tirachardz

Katrina McKinnon
Author

I'm Katrina McKinnon, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.

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