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Email is one of the most cost-effective marketing channels to get in front of your customers and build brand trust and loyalty. 

There are several online courses to teach you effective email marketing strategy, tools, tactics, analytics, and more.

For example, Small Revolution provides specialized training courses in email marketing. Here’s what satisfied students are saying about us:

I’ve really grown as a commercial writer in the past six months because of this course and the guidance I’ve received…

Ivan

Today, we look at 4 of the most popular free online email marketing courses for beginners.

1: Email Marketing Basics by Google Digital Garage

Email Marketing Basics from Google Digital Garage provides a good overview of email marketing.

In this course, you’ll learn how to create and manage effective email campaigns, from building a subscriber list to composing engaging emails.

Google instructors will explore the role of email marketing within a larger digital marketing strategy.

Google Digital Garage’s email marketing lessons page
Source: Google Digital Garage

Lessons in the Course

The course covers the following five lessons:

  1. Email marketing basics. Learn how to develop a contact list, target your customers correctly, and build relationships.
  2. Email marketing options. Learn about email marketing tools, email recipient tracking benefits, and how to customize content based on customers’ data.
  3. Crafting compelling marketing emails. Learn how to create clickable subject lines, write a strong call-to-action, and add useful links to your emails.
  4. Effectively managing email campaigns. Learn how to create relevant and effective campaign landing pages and measure how email campaigns perform.
  5. Measure email marketing success. Learn how to use email metrics to gain insight into your email marketing performance.

At the end of the course, you take a quiz to determine how well you understood the lessons and get you ready to implement them.

2: Email Marketing Certification Course by HubSpot

HubSpot Academy’s Email Marketing Course provides a comprehensive overview of the core email marketing tools and strategies used by marketing professionals, from defining email marketing objectives to creating targeted campaigns and measuring results.

free email marketing course by HubSpot
Source: HubSpot Academy

What You’ll Learn in the Course

This course covers four main lessons:

  1. Understand email marketing. Learn how to create a successful email marketing strategy.
  2. Create a high-performing email. Discover how to implement the elements of a high-performing email into your business.
  3. Analyze your marketing emails. Understand the benefits of analyzing your email sends; the lesson also has a guide to help you perform this analysis.
  4. Test your marketing email. Learn how marketing tests are critical, what type of tests to run on your marketing emails, and where to place these tests.

Upon passing the final exam, you’ll receive a certificate which you can download and print, or share online.

3: Email Marketing Free Course by Primer

Primer, a Google-owned platform, is packed with a massive library of free online classes. There’s no enrollment process; you simply install the app and log in using your Google account.

Source: Your Primer

Lessons in the Course

The course covers everything you need to know about email marketing, from building a list to avoiding spam filters, to using email automation.

The table below outlines the lessons that the tutors will take you through:

Lesson Key Takeaways
Importance of an Email Address to a Business
  • Difference between a personal and business email
  • Reasons for having a business email
  • How to get a business email
Email Automation
  • Defining email automation
  • How to use email automation in your business
  • What it does to keep your customers interested and engaged
Email Crafting Hacks
  • Benefits of effective email communication to your brand
  • A guide to crafting effective emails
  • Answering emails correctly
Building an Email List in a Non-Spammy Manner
  • Importance of an email subscriber
  • Encouraging people to subscribe to your email
  • Using online content to persuade people to sign up
Your Secret Weapon: Email Marketing
  • Reasons for doing email marketing
  • Types of emails to send
  • How to measure email marketing success
Build an Email Marketing Team
  • Why you need an email marketing team
  • Factors to consider when hiring an email marketer
  • Roles and responsibilities of an email marketing team
Use of Multivariate Testing in Email Marketing
  • Difference between multivariate and A/B testing
  • Importance of using it in your email marketing
  • How to perform multivariate testing
Understanding Spam Filters
  • Spam filters definition
  • How to avoid them
  • Maintaining an up-to-date and relevant email contact list

4: Digital Marketing: Email Marketing for Beginners by Skillshare

video from Skillshare's email marketing class
Source: Skillshare

Digital Marketing: Email Marketing for Beginners is a free, self-paced online introduction to email marketing.

The course teaches you about building a list, crafting emails guaranteed to be read, forging relationships with subscribers, and increasing overall sales.

Specifically, you’ll learn:

  • How to build email marketing funnels
  • How to use popular email marketing tools
  • Creating powerful lead magnets
  • Understanding and segmenting your audience
  • Email sequence creation

This course is best for professionals who want to learn and scale their businesses to higher levels.

Learn more in the video below.

Enroll in a Free Online Email Marketing Course Now

These free email marketing courses cover topics relevant to all industries, from setting up an email marketing campaign to ensuring higher levels of customer engagement.

With Skillshare, for example, you can work on real projects with fellow creatives and learn new skills.

Sign up here for free.

Frequently Asked Questions

What are the two types of email marketing?

The two major types of email marketing are:

  • Engagement emails: emails that tell a story
  • Transactional emails: focus on making and closing a sale

Is email marketing still effective?

Yes. Email marketing is as effective as ever and has grown in popularity in recent years. Learning how email marketing can benefit you is important for any sized company, big or small.

How much can I earn from email marketing?

According to Glassdoor, the average salary of an email marketing specialist is about $50,000 annually. This can range from $40,000 to $100,000, depending on the location.

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Small Revolution

I'm Katrina McKinnon, founder of CopySmiths and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.