An abandoned cart or basket is an incomplete transaction. (Basket is the common UK English term, while Cart is US English). This refers to visitors who add items to their online shopping cart, but exit without completing the purchase.

Shopping cart abandonment reasons can be caused by ergonomic difficulties in the buying process, need of an opinion before checking-out , high shipping costs or lack of trust.

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I'm Katrina McKinnon, creator of eCommerce University, founder of McKinnon Group and Small Revolution. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter.

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