via Flickr by SamahR

via Flickr by SamahR

Most eCommerce store owners make use of Google Adwords which has far become a great tool for advertising and promoting online. We use this to advertise and attract people to click and visit our stores.

But are you using your Adwords account effectively? Are you not wasting money on clicks that are NEVER going to convert to sales?

Though you might have a goal to get a lot of potential customers to visit your store, if you’re NOT doing it right, it would still be ineffective and will waste your money.

How To Use Keywords Effectively

Step 1: Avoid Using Broad Match Keywords

If you just type a keyword into Adwords it will show all broad matches for this keyword, relevant or not. It will include phrases containing your keywords, including misspelled words, synonyms and whether it’s in singular or plural forms. This helps you spend less time on building keyword lists. However, this gets your ads shown on search results that may be irrelevant to you. This doesn’t give you any good.

Let’s say you set a broad match keyword for “purple flowers in Australia“. Your ads will definitely show for all of these searches:

  • purple flowers found in Australia
  • purple background
  • purple flower names
  • flowers wallpaper
  • markets in Australia

And you will NOT gain anything from all of these searches. It’s like you’re throwing your money away with these irrelevant traffic.

Step 2: Use Exact Match Or Phrase Match Keywords

Phrase match shows your ad for searches that has your exact keyword even with words before or after it. This makes you available to more potential customers than random online surfers only.

To use phrase match, you’ll simply need to enclose your keyword/phrase in quotation marks like “purple flowers“.

purple flowers” will display ads like the following:

  • purple flowers in Australia – MATCH
  • purple flowers – MATCH
  • red flowers – NO MATCH
  • purple flowers for sale – MATCH
  • fresh purple flowers – MATCH
  • purple background – NO MATCH
  • flower wallpaper – NO MATCH

Exact Match will only show your ads when there’s a search query for that exact keyword. It will not display your ads if someone search query has additional words before or after it. This is used when you target specific search queries than broad match or phrase match.

To use an exact match keyword, enclose your keyword/phrase in brackets like [purple flowers].

[purple flowers] will display ads like the following:

  • purple flowers in Australia – NO MATCH
  • purple flowers – MATCH
  • red flowers – NO MATCH
  • purple flowers for sale – NO MATCH
  • fresh purple flowers – NO MATCH
  • purple rose flowers – NO MATCH
  • flowers in purple – NO MATCH

Is there anything you can gain when you spend a lot on irrelevant broad match searches?

I don’t think so.

It would be best to start your Adwords campaigns with exact or phrase match keywords first as these display on highly relevant searches and can reach more potential customers than random clickers.

Step 3. Use Negative Keywords To Improve Search Targeting

Just as important as the keywords you want to be found for are the keywords you DON’T want to be found for.

Negative keywords are used to prevent your ads from showing to search results that are irrelevant to your store. This will help you reach the most potential customers and increase your sales without spending too much on irrelevant clicks that will not  convert.

You can either use a Tool or copy our Master List to get a good list of Negative Keywords with less efforts.

Negative Keyword Tool

You can use a Negative Keyword Tool to generate the list of negative keyword list for you. You may use Word Stream  which offers a search tool where you can enter a relevant keyword and the tool will automatically display potential negative keywords for you. Since it displays random list of negative keywords, you need to go through each of the list and decide which one is relevant to your store and which are not.

Free Negative Keyword List

Negative Keyword Master List

You can also copy our Negative Keyword Master List for your convenience. For easier download, separate Text files of these Negative Keywords lists are available at the end of this article.

Most Common eCommerce Negative Keywords

Employment Negative Keywords

Avoiding Price Shoppers Negative Keywords

Reference Negative Keywords

No Bargains Negative Keywords

cheap hire price about bargain
nude hiring prices definition cheap
naked employment pricing diagram clearance
sex employer quote example close out
porn employers quotes examples close outs
porno job history closeout
torrent jobs map closeouts
torrents occupation maps discount
youtube occupations sample discounted
craigslist career samples free
ebay careers what are inexpensive
kijiji occupation what is liquidation
download occupations odd lots
downloads full time overstock
dvd part time remainder
error work remainders
examples resume
extreme resumes
freeware salary
hack salaries
hacks pay
open source intern
ratings recruiter
sexy recruiters
shareware recruitment
shortcut resume
software resumes
spyware developer
windows developers
free diagram
disk
hiring
journal
journals
license
licensing
listing
listings
map
maps
minutes
position
positions
requirements
res
training
vacancies
vacancy

 

Retailers Negative Keywords

Education Negative Keywords

Research & Information Negative Keywords

Small Business Negative Keywords

Manufacturing Negative Keywords

rent training review about antique
rental learn reviews advertisement consumer
rentals class rating advertisements export
used classes ratings alerts exporter
renting school opinion application exporters
refurbished schools opinions applications hobby
like new college article apps import
thrift university articles areas importer
thrifty tutorial information association importers
second hand tutorials info associations measurement
vintage course pics craft model
antique courses picture crafts models
charity textbook pictures create regulations
non profit textbooks photo creating rent
consignment book photos credit rental
resale books how to customer repair
clip art become how do i diy repairs
code career burner do it yourself retail
collectible careers business plan ebay retailer
collectibles case studies community equipment retailers
antique case study compare facebook rules
antiques cd comparison gnu safety
recall code consumer graphic specifications
recalled colleges definition graphics specs
regulations degree file hand made standards
repair degrees files handmade store
repairs exam form homemade toy
photos examination forms images toys
photo intern forum lead used
photograph interns government leads vintage
photographs internship gps loan bargain
picture internships guidelines locator bargains
pictures kit guideline look up blowout
hobby kits guides lookup cheap
hobbies library history lyrics cheapest
rules libraries idea machine clearance
safety movies ideas machines close out
advice music instruction magazine close outs
agencies myspace instructions magazines closeouts
agency pen news make coupon
career pencil number making coupons
careers pencils numbers marketing deal
consulting pens procedure material deals
direct hire record procedures materials discount
direct placement records protocol metrics discount code
employer ringers public domains microsoft discount codes
employers rings research pre paid discounted
employment ringtone sample prepade discounts
firm ringtones samples recipe free
firms search reverse half off
freelance standards screensaver half price
freelancer statistics screensavers half priced
freelancers stats template inexpensive
freelancing stories templates internet special
full-time story themes liquidation
head hunter technique theme low cost
hiring tip yourself low price
independent contractors tips white paper lowest cost
intern trace white papers lowest price
interns track odd lots
internship tracker online special
internships trackers outlet
job what are outlets
jobs what is overstock
part-time wiki promo code
position promo codes
positions promotional code
positions promotional codes
recruiter rebate
recruiters rebates
recruiting remainder
resume remainders
resumes sale
salaries sales
salary surplus
staffing warehouse
temp warehouses
temporary wholesale
consultants wholesales
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
case studies
case study
data
define
definition
diagram
example
examples
FAQ
forum
forums
guide
guides
history
image
images
info
information
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
photo
photos
picture
pictures
report
reports
research
resource
resources
review
reviews
sample
samples
statistics
stats
success stories
success story
theories
theory
tutorial
tutorials
what are
class
classes
college
colleges
conference
conferences
course
courses
education
institute
institutes
program
programs
school
schools
seminar
seminars
training
universities
university
workshop
workshops
foundations

It also important that we add swear words to our Negative Keywords List. This is sometimes referred to as Banned List in some forums. You may go to  http://www.bannedwordlist.com/ to get a list of these.

Negative Keywords Lists For Download (In Text Format)

Most-Common-eCommerce-Negative-Words
Employment-Keywords
Avoiding-Price-Shoppers-Keywords
Reference-Keywords
No-Bargains-Keywords
Retailers-Keywords
Education-Keywords
Research-and-Information-Keywords
Small-Business-Keywords
Manufacturing-Keywords